THE STYLISTICS “YOU MAKE ME FEEL BRAND NEW” “BETCHA BY GOLLY, WOW”
The Stylistics were one of the most well-known Philadelphia soul groups of the 1970s.They had their first U.S. hit in 1971 with “You’re a Big Girl Now”. Their hits, distilled from three albums “Betcha by Golly, Wow”, “I’m Stone in Love with You”, “You Make Me Feel Brand New” featuring a double lead with Love, “Stop, Look, Listen To Your Heart” and “You Are Everything”, helped shape their sound and formulate a smooth style that they would keep up with to this very day.
The Stylistics BIO
The Stylistics was formed in Philadelphia, PA in 1966 from two groups, “The Percussions” and “The Monarchs”. When members from each group were drafted or went on to further their education, the remaining members under the guidance of their English teacher Beverly Hamilton joined forces and changed the name to “The Stylistics”. After working locally for a number of years, the group was approached by Bill Perry who asked if they would be interested in recording. Their first song “You’re a Big Girl Now” was recorded at Virtue Recording Studio, a local studio in Philadelphia. This song was written by the group guitarist at the time, Robert “Doc” Douglas and Road Manager, Marty Bryant. The sessions cost Bill Perry a little over $500.00 to produce and was released locally. It was soon picked up in the tri-state area and before long, it became a number 1 hit in Philadelphia and a few other cities. Bill was interested it promoting the record national but didn’t have the resources. He decided to contact Avco Records and made a deal. Rumor has it, Bill received over $10,000.00 from Avco of which the group never saw a dime. After the success of “You’re A Big Girl Now”, Avco wanted to naturally follow up with an album release. Hit veteran producer Tom Bell was contacted and was hired to produce the group’s first album. The album was entitled “The Stylistics” and from that album came “Stop, Look, Listen to your Heart”, “You Are Everything” and “Betcha By Golly Wow”. The success of the first album was phenomenal for that time along with an unheard release of six singles in total. The ball continued to roll with the release of their second album entitled “Round Two”. The Stylistics were becoming known as the Philly group with the sweet love songs. (Check out Discography for the full list of album releases.) Herbert Murrell and Airrion Love are the remaining original members of The Stylistics. Friends since junior high school, Herb and Airrion have managed to keep their institution of 70’s music alive. It was thought to be the end of the Stylistics following the departure of their original lead singer, but as in life “THE SHOW MUST GO ON”